End User Licence Agreement

Last updated: 25 July 2026

This End User Licence Agreement ("EULA") is a binding agreement between you ("you", "the user") and Hoseh Technology ("Hoseh Seller", "we", "us", or "our"), a business registered in Malaysia (SSM), and governs your use of the Hoseh Seller application and related services ("the Application"). This EULA is between you and Hoseh Seller only — the marketplaces you connect (Shopee, Lazada, TikTok Shop) are not parties to it.

By creating an account, ticking the acceptance box, or using the Application, you agree to this EULA. If you do not agree, do not use the Application. This EULA should be read together with our Terms of Service, Privacy Policy, and Data Protection & Security page.

1. Licence Grant

Subject to this EULA, Hoseh Seller grants you a personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Application to view analytics about your own marketplace shops, for your own internal business purposes only.

2. Eligibility

• You must be at least 18 years of age with legal capacity to enter into a binding agreement.
• You must be a registered seller on a supported marketplace (Shopee, Lazada, or TikTok Shop) in a supported region.
• You must be acquiring and using the Application solely for business purposes, and not as a consumer.
• You must not be barred from using the Application or the connected marketplaces under applicable law or those marketplaces' terms.

3. Read-Only Authorisation

When you connect a shop, you authorise Hoseh Seller to access that shop's data on a read-only basis through the marketplace's official OAuth flow, solely to provide analytics back to you. You confirm you have the right to grant this access, and you may revoke it at any time through the marketplace's Seller Centre / app-authorisation settings.

4. Marketplace Data and the Platforms as Third-Party Beneficiaries

Because the Application accesses data from Shopee, Lazada, and TikTok Shop ("the Platforms") under each Platform's developer programme, you acknowledge and agree that:

• Hoseh Seller processes data obtained from a Platform only as a data intermediary / processor acting on that Platform's and your instructions, only the connecting seller's own data, and only to provide the Application's analytics to you ("limited purpose"). We do not use it for any other seller or any other purpose.
• We will not use Platform-obtained data to build, train, or operate any service that replicates or competes with a Platform's own services, nor to market to you using Platform-obtained data without that Platform's prior written approval.
• Each Platform is an intended third-party beneficiary of this EULA with respect to its data, and may directly enforce, suspend, or require termination of your licence and Hoseh Seller's processing of that Platform's data where its developer terms require. To the extent third-party enforcement is not available under the governing law, you agree that you will comply with the relevant Platform's developer terms as they apply to your use of the Application, and that the protections in this Section operate as direct obligations you owe to Hoseh Seller, enforceable by Hoseh Seller.
• Your licence to use the Application in respect of a given Platform automatically terminates if Hoseh Seller's access to that Platform's developer programme is suspended or terminated.
• The Platforms are not responsible for the Application. Any dispute between you and Hoseh Seller is between you and Hoseh Seller; the Platforms bear no liability for it. Hoseh Seller is independent and is not affiliated with, sponsored by, or endorsed by any Platform, and nothing in the Application implies otherwise.
• Your use of each Platform integration remains subject to that Platform's own terms and policies, which you are responsible for observing.

5. Sub-Processors

You agree that Hoseh Seller may engage trusted sub-processors to host and operate the Application on our behalf. Each is engaged under data-protection terms at least as restrictive as the applicable Platform requirements, processes data only on our instructions, and Hoseh Seller remains responsible for them. These cover database and server hosting, AI text generation (Google, via the Gemini API), error monitoring, transactional email, and website hosting. A current list of named sub-processors is available on request — see our Data Protection & Security page.

6. Data Retention & Deletion

We minimise the marketplace data we keep. Buyer personal data obtained from a Platform is removed before storage and not retained. The raw payload we receive from a Platform is deleted after 90 days; what remains is your own derived order and financial figures, which are retained for as long as the relevant shop remains connected and your account is active, to provide the analytics Service — subject to the Platforms' developer terms and applicable law, and to deletion on your request. Tax-turnover records (monthly totals with no buyer or order-level detail) are retained until you delete your account.

When you disconnect a shop or close your account, we stop accessing that shop's data and delete the synced marketplace data immediately, and in any event within 14 days, except where retention is required by law. You may request an export of your data before termination.

7. Data Breach & Cross-Border Handling

If we become aware of a security incident affecting Platform data, we will act on it promptly and notify the affected Platform within the timeframe its developer terms require. Where data is processed or stored outside your country by a sub-processor, we take steps to keep it protected to a standard consistent with Malaysia's PDPA 2010, and we obtain any consent a Platform requires for restricted cross-border transfers.

8. Acceptable Use

You agree to use the Application only for lawful purposes and in accordance with this EULA. You must not:

• Violate any applicable law or any Platform's terms.
• Attempt to gain unauthorised access to the Application or its systems.
• Use the Application to scrape, harvest, or collect data from any marketplace in violation of its terms, or to access data of any seller other than yourself.
• Reverse-engineer, decompile, disassemble, or attempt to extract source code from the Application.
• Resell, sublicense, or commercially exploit the Application or its data outputs beyond your own business use.
• Interfere with or disrupt the integrity or performance of the Application.

9. Intellectual Property

The Application, including its design, software, and content, is owned by Hoseh Technology and protected by applicable intellectual-property laws. This EULA grants you only the limited right to use the Application as described here. Your store data and business information remain your property.

10. Disclaimers

The Application is provided "as is" and "as available" without warranties of any kind, express or implied. To the maximum extent permitted by law, we disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Application will be uninterrupted or error-free, or that figures will be complete or accurate. Analytics and any guidance are for informational purposes only and are not professional financial, tax, or legal advice.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Hoseh Technology shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities, arising from your use of the Application. Our total liability for any claim shall not exceed the greater of (a) RM500 or (b) the amount you paid us in the three months preceding the claim.

Nothing in this EULA excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, fraudulent misrepresentation, wilful misconduct, gross negligence, or death or personal injury caused by our negligence.

12. Indemnification

You agree to indemnify and hold harmless Hoseh Technology and its officers, employees, and agents from any claims, damages, losses, and expenses (including reasonable legal fees) arising from your use of the Application, your violation of this EULA or of any Platform's terms, or your infringement of any third-party rights.

13. Termination

We may suspend or terminate your licence for violation of this EULA or conduct harmful to the Application or a Platform. You may terminate at any time by disconnecting your shops or contacting us at hello@hoseh.app. As stated in Section 4, your licence in respect of a Platform terminates automatically if Hoseh Seller's access to that Platform is terminated. On termination, the deletion terms in Section 6 apply.

14. Governing Law

This EULA is governed by the laws of Malaysia, and disputes are subject to the courts of Malaysia. Nothing in this EULA limits any mandatory consumer-protection or data-protection rights available to you under Malaysian law, which apply regardless of this clause. Where we make the Application available in another country in future, mandatory rights available to you under that country's law are likewise not affected.

15. Changes to This EULA

We may modify this EULA from time to time. We will notify registered users of material changes by email and update the "Last updated" date. Continued use of the Application after changes constitutes acceptance of the revised EULA.

16. Contact Us

• Email: hello@hoseh.app
• Business: Hoseh Technology (registered in Malaysia, SSM)
• Website: seller.hoseh.app